The Council on Women in Energy and Environmental Leadership for the AEEGTA presents a National Webinar, on branding, communication and how that could impact your career growth, offering tools to leverage on the best you!
Opportunity to hear from two great speakers, event is not to be missed!
Joyce Padilla, CEO of Asset
Branding and Marketing Strategist
The first half hour session, is designed to equip women in energy and environmental leadership with the mindset, strategies, and tools to intentionally shape their personal brand—so they are recognized for the value they bring before they even speak.
The talk blends storytelling, reflection, and practical application to address visibility, confidence, imposter syndrome, and professional presence in a way that is authentic and accessible for all career levels. It’s designed to be valuable, engaging, and fun—offering tangible resources and tools that participants can begin using right away.
By the end of this session, attendees will:
- Reframe personal branding as a leadership tool, not a self-promotion tactic
- Identify core values that shape their presence and decision-making
- Understand the role of physical presence in brand perception (posture, voice, style)
- Identify and reframe imposter syndrome, recognizing it as a sign of growth—not inadequacy
- Build confidence through consistent micro-actions instead of waiting for perfection
- Learn how to elevate their LinkedIn presence with minimal effort
- Build awareness of the consistent “brand patterns” they show in daily interactions
- Discover ways to be visible and valuable—without overexposure
Access to optional branding Toolkit handouts or worksheets:
- A Personal Brand Reflection Worksheet
- Core Values + Brand Voice prompts
- LinkedIn Upgrade Checklist
- Thoughtful Visibility Ideas
- Reshare of event promotion on LinkedIn
- Option for brief post-session consultation with attendees
The next half hour session is will focus on communication - Say It Like You Mean It, imparting Communication Strategies for Women.
Charlotte Anyango, PhD
Career Development Specialist , University of Calgary
In male-dominated fields, women often face unique challenges in making their voices heard and advancing their careers. This engaging session will explore the power of professional communication—from everyday workplace conversations to high-stakes meetings—and how it can shape credibility, influence, and leadership visibility.
Participants will learn strategies such as assertive communication, active listening, and effective body language to enhance their presence and impact. The session will also cover techniques for navigating difficult conversations and advocating for oneself in a professional setting. By mastering these skills, women can increase their confidence and bolster their ability to lead and influence within the industry.
Objectives:
- Highlight how communication impacts perception, confidence, and promotion in the workplace.
- Examine barriers women face in technical professions, such as self-silencing, interruptions, and feelings of being an impostor (impostor syndrome).
- Share practical, daily strategies to build clarity, assertiveness, and influence through communication.
By the end of this session, participants will be able to:
- Gain a better understanding of how professional communication impacts credibility, leadership visibility, and career advancement in male-dominated industries.
- Assess the impact of communication barriers on women's confidence and career advancement at work and determine what can be done to reduce them.
- Apply practical techniques for assertive verbal communication, active listening, and effective body language to enhance professional presence.
- Develop strategies for navigating difficult conversations, addressing interruptions, and advocating for themselves in high-stakes or everyday workplace scenarios.
- Build a personal toolkit of daily communication habits that support leadership growth, collaboration, and influence in technical spaces.
Date: Friday, June 20th
Time: 02:00 to 03:00 EDT (on Microsoft Teams)
Registration Link: 
For any query, please feel free to reach out to: membership.cweel@aeegta.org
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